Forex Broker Unveils New Brand for 2016
Easy-Forex is now easyMarkets! The Cyprus based broker today unveiled a brand new look, with a new website boasting a host of new features. The re-branding was officially announced by the company today, but it is understood that the name was formerly adopted from the start of December last year.
Easy-Forex was established in 2003 to focus on providing a simple and accessible brokerage solution for new forex traders. Meeting the needs of hundreds of thousands of clients in over 160 countries worldwide, it has built a strong reputation for combining a simple but powerful platform and tools with great customer service.
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An official press release on the company’s website explains:
easyMarkets reflects our wider offering of CFDs, forex, commodities, indices and options and the most exciting element has to be our brand new web trading platform. For two years our skilled developers worked closely with our financial analysts, our risk managers and our traders to develop a cutting-edge trading platform. We gave them one guideline – make it better, keep it easy and that’s exactly what they’ve done!
The firm’s organizational structure, however, will remain completely unchanged, so easyMarkets clients can expect to continue receiving the same excellent standard of service and support for which the company is renowned. Traders will be able to continue accessing the execution platform via the existing site, but can take a peek at all the new features and tools that are available over at the new easyMarkets.com website.
The easyMarkets CEO, Nikos Antoniades, has commented on the move and how it will benefit customers:
To maintain an edge over competitors you must continually evolve. To retain customer loyalty you must listen and implement. As industry pioneers we are excited to set the next benchmark in online trading. We therefore proudly introduce our new website and trading platform easyMarkets.
Read a full review of easyMarkets, covering platforms, account features, and customer support , or compare this broker with others on our forex broker comparison page, by clicking on the ‘forex’ link at the top of the page.
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